Background

Velco Dar is a strategic futurist and keynote speaker exploring the intersection of business, neurotechnology and AI. With over two decades advising FMCG and luxury brands on neuromarketing, consumer behavior, and experiential strategy at DE Advertising, he helps global leaders navigate how advances in technology will transform commerce, society and governance.

NeuraLeap

Velco Dar is the author of Neuraleap: How Brain-Computer Interface will change Commerce & Governance (FastCompany Press, 2026), a globally focused book on the commercial and societal future of brain-computer interfaces. Drawing on interviews with leading BCI founders, researchers, ethicists, and artists, the book argues that neural technology will shift value from attention metrics to raw neural intent — making emotion and neural signals quantifiable business assets while elevating trust and neuro-rights into competitive advantages.

Keynote Speaking

His keynote presentations on BCIs as the next interface for human-machine communication have earned recognition for making complex neurotechnology concepts accessible and compelling for business audiences. He speaks globally on the strategic implications of the “cognitive supply chain” and how it will fundamentally alter business models across industries.

Advisory & Strategy

Through Dargentic, Velco Dar works with global brands and institutions preparing for the neural economy — helping them understand how BCI adoption will reshape consumer engagement, data ethics, and competitive positioning.